I think there is a strong link between the product and name. Wash & Go shampoos and conditioners are green. "You do not need the hair dryer after wash, you can go and do with your clean hair what you want".
It was not translated in romanian, because it would have sounded strange:" spalate si pleaca".
Consumers do not know the meaning of the product in English, foreign products are better quality than ours.
I like the Wash & go product, because I think it's ideal for my hair.
I wouldn't like to introduce a new product on the market, because we already have a lot of product for all types of hair, I guess we don't need one more.
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